Target Buyer Strategy
Make buyers fall in love with your property before they even step inside.
Through expert analysis and strategic concept development, we define the ideal buyer, craft a high-level design vision, and equip vendors and agents with insights to sell a property's full potential - not just its current state.
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Unlike property styling or renovations, this service is about selling the future of the home, helping buyers see the possibilities and inspiring stronger emotional connections that lead to faster, higher-value offers.
This is for you if
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You're selling a property and want to showcase its full potential.
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You want to attract premium buyers by presenting a tailored design vision.
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You need an expert backed strategy to position your property as an inspirational purchase.
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You're a real estate agent looking for a competitive edge to market luxury homes.
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You want to drive higher buyer interest and stronger emotional connections to show the property's potential without undertaking the timeframe and cost of a detailed design or major renovations.
What we provide
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Targeted Buyer Profile Report: In-depth insights into your ideal buyer's lifestyle, design preferences, and purchasing motivations.
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Competitive Positioning Snapshot: A brief market analysis comparing your property to similar listings and defining its unique selling points.
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High-Level Concept Strategy Plan: A vision driven approach to showcasing the homes potential, including layouts and key selling points.
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Vendor & Agent Marketing Guide: Messaging and insight to help communicate the property's full potential to buyers.
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Final Strategy and Concept Package: A structured, actionable plan to maximise market appeal and increase buyer engagement.
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Agent and Vendor Briefing Session: A dedicated session to ensure the strategy is clear, practical and easy to implement.
Client Experience
1 Consultation and Property Walkthrough
We assess your property's strengths, challenges and untapped potential to position it for maximum buyer appeal. Vendors receive recommendations and strategic direction to enhance buyer appeal. This session sets the foundation for the Target Buyer Profile, defining who the property should speak to.
2 Target Buyer Research and Profile Development
Through data-driven insights and competitor analysis, we identify the ideal buyer - understanding their lifestyle, must-haves, and motivations. This Target Buyer Profile Report ensures the property is strategically aligned to attract and persuade the right audience.
3 Concept Strategy Development
We develop a strategic concept plan that identifies the property's full potential, including layout optimisations and key aesthetic enhancements. This concept strategy plan provides a clear, market-driven approach to positioning the home, helping buyers see its possibilities and creating a stronger emotional connection that drives higher offers.
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Any plans or design concepts are pro conceptual purposes only and will require further design development, council approvals and potentially engineering reviews before implementation. This strategy maximises the property's appeal and perceived value - without the timeframe and cost of a detailed design or a major renovation.
4 Presentation and Strategy Session
A dedicated session with the vendor and agents, ensuring clarity on how to leverage it for maximum market appeal. This session provides actionable insights on how to position the property effectively, attract the right buyers, and communicate its full potential, giving you a strategic edge in the sales process.
To truly maximise the value of this service, we recommend engaging Patina Design Studio before listing preparations begin. This allows us to develop a refined, market-driven strategy that seamlessly integrates into the sales campaign, ensuring the property is positioned to attract the right buyers from day one. If you haven't yet signed with an agent, we can also provide guidance on selecting the right one to align with your property's unique potential and target market.
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By starting early, vendors and agents gain a clear competitive advantage, with a well-defined buyer profile and a compelling concept strategy that enhances perceived value - leading to stronger emotional connections, faster sales and higher offers.
Investment
Consultation $1200 then a custom fee based on your requirements
*There may be an additional fee for travel more than 15km from our Dover Heights office.